"Wal-Mart lists groceries online"- summary, Financial Times

http://www.ft.com/cms/s/0/1c1f0d22-89d2-11dd-8371-0000779fd18c.html -by Jonathan Brichall, posted 24 September 2008

Wal-Mart finally expands its online uses. It's pre-existing e-commerce webiste has procured a list with all groceries found in the mall. It has several thousands of products; from prepared salads to make-up. The website has become the second busiest American retail already. Although it is so widely known, its is still not available to an online delivery. Another feature of the website are the nutritional ingredients listed with each product. This way the customer can make sure what is in the product; a link to this website can be found at the end of the paragraph. Not only the product can be found, but also the availability of the product is stated next to the item. Furthermore the company is formating the programm to pre-order online, so the customer can pick up the bought products right from the store. The purpose of this website is that the customer can shop more efficient; knowing what they will find in the shop or not. In the company of its main competitors, Safeway and Royal Ahold's Peapod, it is the only company so far not having the online grocery service; were the comes to the door. Wal-Mart has become the US biggest retail, with more than twenty percent total market. Another example, using bulked packaged groceries send to ones house, is Amazon. The company started their mission two years ago, with success. Head of the Wal-Mart explains that they will continue looking for oppertunities to see how they can expand further. Wal-Mart still has a online grocery list, however, in future years it is possible to be seeing Wal-Mart trucks driving from house to house.

*Wal-Mart website- http://www.walmart.com/catalog/catalog.gsp?cat=976759&fromPageCatId=14503