"David and Goliath' battle for TV control"- summary, Financial Times

http://www.ft.com/cms/s/0/a06938d2-80e5-11dd-82dd-000077b07658.html

The satellite broadcaster, British Sky Broadcasting, is being ripped apart. Mr. Marks, head of BT's television sees SKY as a powerful competition; that is hard to wipe out. Mr. Mark's BT onlz has 282 thousand customers compared to SKY who has nine million. With its priority and rights to show live Premier League football, SKY steals BT the show. Several complaints have been looked at, one that consumers complain to charge more for BT, as SKY is more known and therefore is more dominant. Not only SKY, but also Virgin Media, the cable TV operator and some other broadcasters are unhappy with the situation. SKY should share its premium content on possible terms. The argument between the two broadcasters has not changed yet, though some think SKY has chances of loosing the argument. One reason for why BT's customer rate has increased, is its own marketing. By persuading the future customers with "Freeviw platform of digital TV channels," and "Adult program". Next year, the "BBC iPlayer," will be put on market. This is another try to persuade more customers into buying BT's products and watching their program. However, the main decision, on whether or not BT should advertise more about its own product, lies in SKYs decision. If it is possible to provide access to live football content, at an adjusted rate, BT can look forward to a happy next year.