Mittwoch, 27. August 2008
McDonald's Truck
McDonalds has very simple principles to why they are so multinational; especially one. Children have always loved toys, and cars have been replicated millions of times into miniature toys. These toys are not only appealing to boys, but also to girls. The McDonalds' logo that is found on this truck helps the children remember where it is from. As it comes in a package with images of more trucks, the children will want to see and have more of them. This brings children back to the store, with more money and more customers. For children, toys are the perfect commercial, and they will want more. However, McDonalds does not only use trucks, but many other advertising tools to get the customers going. Trucks in most cases attract young males, where as girls are more attracted to "cute" animals and barbie dolls. The small letter M in a highlighted yellow is one of the most corporate logos known in the world. Children in the US are more familiar with the famous logo, than with the current president. Not only the toys are rousing, but McDonalds is also the only Fast Food Restaurant offering a playground. For many youngs, this is a reason to go to McDonald. While the parents can comfortably enjoy their meals, the children can play and get some sort of exercise. Today, McDonald serves about fourty-seven million customers everyday worldwide. It has shown that this principle of keeping customers, and getting more, has worked beneficial.
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