(really short article)
This article written by Guy Dinmore, shows how the media brings together young people, elder people, and catholics. The Catholic Church launched its own YouTube channel yesterday, hoping to raise faith. For the Catholic Church's World Social Communications Day a message was spoken, were Pope Benedict praised the networking internet as a gift to humanity. However he also warned of the dangers that are in the net, such as violence, relationships, and pornography.
Sonntag, 25. Januar 2009
Mittwoch, 14. Januar 2009
How do I read effectively for understanding?
How do I read effectively for understanding?
To understand the reading effectively, annotations save peoples lives. Simple words and underlining of important facts and sentences in a book make it easier to find certain passages when looking back at the book. When a reader annotates a book, the chances are higher that one reads more careful, and with better understand. This is a good choice for any book that is read in a class or certain subject; were the book is discussed.
To understand the reading effectively, annotations save peoples lives. Simple words and underlining of important facts and sentences in a book make it easier to find certain passages when looking back at the book. When a reader annotates a book, the chances are higher that one reads more careful, and with better understand. This is a good choice for any book that is read in a class or certain subject; were the book is discussed.
Samstag, 10. Januar 2009
Music Industry must learn to play new tune - analysis
Another downbringing Christmas has struck over the UK recorded music markets. Numbers have been recorded and analysed by TNS, market researcher, and the numbers are:
In 2008, 123million physical albums were sold, compared to 2007 were 131million were sold, and 2006, were 151million albums were sold. The average price last year was around 7.72pounds ($11.70) which shows a decrease from twenty-five percent from 2000 on. The numbers have dropped drastically, and the revenues have gone up.
David Joseph, chief executive chairman of Universal Music UK says, there is an economic downturn towards the music industry in the last few years. However, Universal Music UK is still signing and breaking domestic artists, as this is their prime reason for existing. During the last ten years, almost a decade, the music industry has been at the bottom of the market; though 2009 is supposed to bring a difference. Digital sales have gone up and the industry is migrating to different levels such as the use of mobile phones. Last year ten million digital albums were sold, which shows an increase of sixty-five percent from 2007. Charlie Marshall, of Ingenious Consulting however, is not convinced. He believes even though the digital market has grown majorly, he believes it cannot replace the revenues. Though there are positive sides to digital albums and songs. With the digitalisation the shipping should go down, and therefore money will be saved; however this has not been proven yet. Nokia already enables downloads onto the mobile phone with paying through the phone credit/bill. MySpaceMusic, an extention networking site, and Sony Ericsson's all-you-can-eat PlayNow Plus is supposed to come out this year.
Mark Mulligan, a research Director at Jupiter talks about the music business models. He says most business models give their music away with no charge, making no or rarely no money. This is hard for the record labels, and the only way to fight the "free"music seems to be one must hit back with "free"music; which will end nowhere. Efforts have been made to halt illegal downloading, however this plan has failed. There are too many websites in the net that give easy access to illegaly downloaded music. David Joseph also says the music models have changed with past years, and are continueing to do so. More and more music is moving towards the television; as many music channels are increasingly being watched. HipHop artists such as P.Diddy multi-task and use different ways to bring out their music. P.Diddy for example has his own record label, a clothes line, and the best-selling men's fragrence in the United States. He uses his music to make money in different forms. A similar task is done by Jay-Z, who also has more than just a record label nowdays. Video games are also increasingly being sold, and with it music. Games such as Guitar Hero or SingStar have been sold way more often last year than in the previous years. Songs for games are being downloaded and bought regularly online; which generates the copyright revenues. The music industry is changing its model, and using different ways to get onto the market; it is the customers support to buy albums that is often missing to keep it from falling.
In 2008, 123million physical albums were sold, compared to 2007 were 131million were sold, and 2006, were 151million albums were sold. The average price last year was around 7.72pounds ($11.70) which shows a decrease from twenty-five percent from 2000 on. The numbers have dropped drastically, and the revenues have gone up.
David Joseph, chief executive chairman of Universal Music UK says, there is an economic downturn towards the music industry in the last few years. However, Universal Music UK is still signing and breaking domestic artists, as this is their prime reason for existing. During the last ten years, almost a decade, the music industry has been at the bottom of the market; though 2009 is supposed to bring a difference. Digital sales have gone up and the industry is migrating to different levels such as the use of mobile phones. Last year ten million digital albums were sold, which shows an increase of sixty-five percent from 2007. Charlie Marshall, of Ingenious Consulting however, is not convinced. He believes even though the digital market has grown majorly, he believes it cannot replace the revenues. Though there are positive sides to digital albums and songs. With the digitalisation the shipping should go down, and therefore money will be saved; however this has not been proven yet. Nokia already enables downloads onto the mobile phone with paying through the phone credit/bill. MySpaceMusic, an extention networking site, and Sony Ericsson's all-you-can-eat PlayNow Plus is supposed to come out this year.
Mark Mulligan, a research Director at Jupiter talks about the music business models. He says most business models give their music away with no charge, making no or rarely no money. This is hard for the record labels, and the only way to fight the "free"music seems to be one must hit back with "free"music; which will end nowhere. Efforts have been made to halt illegal downloading, however this plan has failed. There are too many websites in the net that give easy access to illegaly downloaded music. David Joseph also says the music models have changed with past years, and are continueing to do so. More and more music is moving towards the television; as many music channels are increasingly being watched. HipHop artists such as P.Diddy multi-task and use different ways to bring out their music. P.Diddy for example has his own record label, a clothes line, and the best-selling men's fragrence in the United States. He uses his music to make money in different forms. A similar task is done by Jay-Z, who also has more than just a record label nowdays. Video games are also increasingly being sold, and with it music. Games such as Guitar Hero or SingStar have been sold way more often last year than in the previous years. Songs for games are being downloaded and bought regularly online; which generates the copyright revenues. The music industry is changing its model, and using different ways to get onto the market; it is the customers support to buy albums that is often missing to keep it from falling.
"Advertisers make pitch for the good old days"- analysis
It is a return to the old times, the homeland, motherland, and to a fact in a former time. Nostalgia. Many industries today suffer because of the economys' state. Enders analysis shows a prediction of a thirty percent decline in display advertisment spending will occur before the economy recovers. Many of these industries have seen better and more glorious days. Nostalgia goes back to elder times. Hovis, a UK brand owning flour and bread and being owned by Premier Foods now, has used its famous 1973 advertisment; which had won the "campaign of the year" award. Not only the Hovis go back in time, but many advertisments do as it saves money (for the idea and material is already done) and keeps the viewers entertained. Guinness, a company in Dublin, is planning on re-broadcasting eight of their old advertisements from 1955 for their 250th anniversary. In the previous year (2008), Lego has used their advertisement from 1981 for their 50th anniversary. It shows the some history of the brand and connects viewers to elder times. The Nostalgic trend has hit many firms so far; small firms, larger and individual firms. David Kershaw, a chief executive of M&C Saatchi, talks about the trends benefits. He believes its a human instinct and response to go back to old ways, and stay with successful ideas of the past. Baby Boomers grew up with these advertisments, and emotional strings are attached to the viewer. Elder people see thier childhood and re-gain memories from the past with old products and advertisements. It might not be the modern way of thinking and trying to entertain the young, but it holds on to the older category of viewers and makes sure they stay with the advertised product.
http://www.ft.com/cms/s/0/cab548fc-de9a-11dd-9464-000077b07658.html?nclick_check=1
article written by: Tim Bradshaw, Jan 9th, 2009
http://www.ft.com/cms/s/0/cab548fc-de9a-11dd-9464-000077b07658.html?nclick_check=1
article written by: Tim Bradshaw, Jan 9th, 2009
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